It’s that Time Again at the End of the Month: Black Friday & Cyber Monday are Coming Up!
07.11.2024 – The biggest shopping days of the year are drawing nearer and the time for discounts and bargains has come, inspiring both customers and companies alike. These days offer not only the opportunity for customers to benefit from attractive offers but also for retailers and online shops to increase their sales and win new customers. Around Black Friday 2023, the traffic of e-commerce shops has increased by 12% compared to the previous year and an overwhelming 94% compared to the previous month, as commerce media company Criteo reports.
Retailers must not only prepare for increasing demand but also assure that their product data is optimally prepared. From clear descriptions, through appealing product images, up to transparent availability and prices – a solid data foundation is decisive when it comes to supply all channels with just the right information. A Product Information Management (PIM) system is the ideal tool to centralize, edit, and optimize product data. This makes for a consistent presentation across all distribution channels, reduces errors, boosts efficiency, and even improves your sales rate.
Utilize the remaining time to validate your product descriptions and enhance your customers’ purchasing experience. Prepare yourself for exhausting the full potential of both, Black Friday and Cyber Monday!