Maintaining Product Data in PIM

Accurate and consistent product data lies at the heart of digital sales processes within today’s organizations. Power Product Information Management (PIM) implementations help optimize and streamline product data processes and are flexible enough support the individual needs of each organization.

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Use Case: Product Data Maintenance

Central Data Management

  • Highly Flexible Data Model: With ATAMYA you can manage various types of products who’s properties or attributes may differ individually. For example, cordless drills have different features (e.g., battery capacity or battery lifetime), while corded drills maybe have different properties (e.g., cable length or cable type).
  • Avoiding Redundancy: Central management of attributes commonly shared by all drill types helps reduce redundant data entry and helps avoid incorrect entries. Additional context-sensitive texts can be stored directly with the product.
An airport control tower as a visual representation of the central data administration for product data maintenance.

Uniformity and Consistency

  • Standardized Data Formats: The definition of data standards and data formats ensures consistent presentation of your product information across all channels. For example function and performance descriptions, lists of spare parts, or data sheets, must only be added once.
  • Consistent Communication: The Single Source of Truth (SSOT) concept assures that all users have access to a single, reliable source in real time. This not only improves the consistency of the data in the target channels but also facilitates communication between teams so as to reduce any possible misunderstandings.

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Efficiency Increase

  • Automated Workflows: Functions for automating routine processes such as updating product descriptions are built into ATAMYA and can be customized as necessary. Once new product descriptions are created and approved, they can be distributed directly to the online shop.
  • Faster Market Implementation: Cutting short the time-to-market is one of the major goals of any optimized data management. The central data storage, smart features, as well as connectors to shops such as Shopware or commercetools help you in delivering your products to the market faster.

 

Usability and Access

  • Intuitive User Interface: A user-friendly design enables even inexperienced employees to find required information. Usually, users are quick to catch on and edit or enrich data even without extensive software training.
  • Access Permissions and Role Management: To prevent „happy little accidents“ before they even come up in the first place, companies can define individual access permissions for different teams. For example, you may entrust only your specialists from product management with maintaining your data model.

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Quality Management

  • Data Validation: Product information is validated based on its correctness, completeness, and conformity in ATMAYA. This occurs, for example, when importing new data or saving updates. Formatting errors, character limits, empty data fields, and other inconsistencies are identified automatically and reported accordingly so that only validated data can be published.
  • Change History: Versions management and change protocols allow you to map all adjustments to the data records. Team leaders and admins can understand what changes were made when and by whom.

 

Multichannel Distribution

  • Simple Distribution to Various Channels: With ATAMYA, product data is distributed into various sales channels and platforms in a conceivably easy manner. Standard exports include Excel and CSV, popular target systems are Shopware and Emporix. Other third-party systems can be easily connected to ATAMYA thanks to the API-first approach.
  • Adaptability: Product information should be adjusted based on channel and/or target group. The conversion rate increases through target-group-oriented texts and can provide the key to your success. Create variations of texts and image material or adjust your content regionally! Additionally, you can link products with suitable cross-sellers in your PIM.

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Simple management of product data

Single Source of Truth

ATAMYA centralises all product information in a single location, ensuring that all teams and systems have access to a consistent and up-to-date data.

Intuitive User Interface

An easy-to-use interface makes it easy for users to access the information they need and perform the required tasks efficiently.

Data Quality Management

Validation rules, automatic checks, and workflows that continuously monitor data quality, make it easy to identify and correct incomplete data.

ATAMYA – The Solution for Your Product Data Management

Through its centralized management, automation, and quality control, ATAMYA does not only improve your efficiency but also ensures consistent and high-quality product information. Use ATAMYA to optimize your product data management and elevate it to the next level!

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