Yana Zabolotna
03 / 04 / 25·5 Min read
Product Communication
From catalog to flyer – your publication process is about fine-tuning your product content to approach your target groups and distinguishing yourself from the competition. At the same time, however, you also want to make your product content available to all target media outlets in a timely and efficient manner.
Unify content and form with a central PIM system: On the one hand, the lack of a PIM means tediously collecting and filtering technical, emotional, and use-case-related information and content from data aggregates which may be scattered all over the place. On the other hand, the effort required will otherwise multiply itself, since every publication is to be provided in various versions, channels, and languages for varying target groups.
When it comes to catalog generation, you can simply let a PIM system do all the heavy lifting in the background thanks to user-defined automatisms. Focus your creativity on what really matters: good content for your customers! In this blog post, you will learn everything you need to know, as well as valuable tips and tricks for efficient and automated print production.
Print products can be many-sided, both figuratively and literally: be it a central catalog, a catalog for flagship products, or a flyer for niche products or a very specific target group which requires an individualized customer approach. A PIM system that offers integrated publishing tools allows you to use reusable templates and streamline the creation process. The use of style sheets, text modules and templates for pages and articles optimizes the entire process. In this context, a powerful print tool should offer the following functions:
With a well-integrated print and publishing tool, you can significantly reduce the time and effort required to create your communication materials by simply letting your data flow into pre-designed master layouts. This ensures that your corporate design is always consistent and of high quality in all media. The following features help you save time and resources while ensuring your corporate design in all communication materials.
The combination of a PIM system and a print tool makes your work much easier. You can select your product data and automatically transfer it to programs such as Quark or InDesign, where it is then prepared for printing. Thanks to integrated interfaces, you can work with the latest data in your familiar interface. If your publications appear in different versions and language variants, this is also not a problem for a powerful PIM system. This allows you to automatically convert texts on publication pages into all maintained languages. Here are a few more features that make the process even more efficient and take the pressure off your design team:
In an increasingly digital world, it is crucial to produce marketing and sales materials such as catalogs, brochures, flyers and data sheets quickly and efficiently. A powerful PIM system combined with a print tool enables you to create product previews based on templates and to process them directly. Here are some features that significantly speed up the production process:
Ein modernes PIM-System in Kombination mit einem Publishing-Tool macht die Katalogerstellung schneller, effizienter und flexibler. Von der Planung bis zur Ausspielung: Automatisieren Sie Prozesse, behalten den Überblick und sorgen für konsistente Publikationen über alle Kanäle hinweg. Diese Vorteile optimieren Ihren Workflow:
Adjustable Publication Processes
Actively control all publication processes – from planning to distribution – parallel to the continuous data acquisition and data management.
Reusable Templates
Make process steps sustainable with stylesheets, text modules, as well as templates for pages and articles.
Representative Reviews
View live previews of entire publications at the click of a button, save them, and share them: “What you see is what you get!”
Multilingual Publications
Centralized data management allows content to be automatically converted into all maintained languages, enabling you to create internationally consistent publications.
Seamless System Integration
Automatic update of changes – even directly in InDesign or other connected systems.
Personalized Content
Create customized publications for different target groups and inspire your customers with relevant, emotional content.
With the ATAMYA Product Cloud, all this is possible seamlessly thanks to an API-driven architecture. Print and publishing tools can be easily integrated, so you can stay in your familiar working environment while still benefiting from maximum automation. Changes are synchronized in real time, multilingual content is easily published, and publications are efficiently created – all without media discontinuity.
Experience it for yourself! Secure an appointment now for a personal ATAMYA demo and discover how easy and flexible your catalog production can be.
Author:
Yana Zabolotna
Copywriter
ATAMYA
Digital product data management simply explained
With a PIM software, you can prepare your company for the digital transformation and lay the foundation for fully exploiting all the possibilities of digital product data management. Are you ready to get started? In our free white paper, we reveal how you can succeed.
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