Spatial Commerce is an innovative approach in ecommerce that fuses the digital and physical world with one another. Making use of technologies such as Augmented Reality (AR), Virtual Reality (VR), as well as 3D modelling, you enable customers to experience products first-hand in a three-dimensional space before purchasing them.
Imagine you want to buy a sofa. With the help of Spatial Commerce, you can place the sofa into your living room in 3D and have a look at it from various angles, instead of staring at it in the form of a two-dimensional catalog image. You may even configure the color and material in order to check the atmosphere the piece of furniture creates.
Application Examples for Spatial Commerce:
Spatial Commerce changes how consumers interact with the online shop and experience products, hereby creating a new level of shopping.
Spatial Commerce is a trend with enormous potential. Shopware, one of the leading platforms in the ecommerce field, integrates Spatial Computing into its products, hereby significantly facilitating the creation and use of 3D visuals for companies with the help of Artificial Intelligence (AI) and machine learning, while also rendering it more efficient (https://www.shopware.com/en/products/spatial-commerce/).
The further development of AR and VR technologies is what grants Spatial Commerce even more significance for years to come. In our whitepaper, “The most important ecommerce trends 2025,” we have summarized more of the most recent ecommerce trends besides Spatial Commerce.
A PIM System (PIM stands for Product Information Management) is an integral building block for fulfilling the wide range of requirements for Spatial Commerce. It creates a solid foundation for structuring and providing product data so that they can be optimally used for immersive purchase experiences.
This is How a PIM System Supports Spatial Commerce:
Central Data Source:
3D models: PIM systems can store and manage 3D models of products. Such models serve as the basis for the creation of interactive product visualizations.
Metadata: Besides 3D models, you can also centrally store all relevant product information such as measurements, materials, and colors. This data is essential for the configuration and personalization of products in a virtual environment.
Data Quality and Consistency:
Standardized data: A PIM system makes sure that all product information is consistent and error-free. This is especially important whenever 3D models must be synchronized with product information.
Multilinguality:
International markets: PIM systems support the management of product information in various languages which, in turn, is a great contributor to a company’s international orientation.
Daten Exports:
Connectivity to various systems: The data saved in a PIM system can be exported in various data formats for use in AR and VR applications, as well as ecommerce platforms and other systems.
Concrete Use Case Examples:
Advantages for Using PIM Systems for Spatial Commerce:
A PIM system of the likes of ATAMYA Product Cloud is an indispensable tool for companies that want to implement Spatial Commerce. It offers a central platform for managing and distributing the product information required to establish an immersive purchase experience. Through the combination of PIM system and Spatial Commerce application, companies can boost their competitiveness and win new customer groups. To this end, the ATAMYA PIM has a Shopware Connector in order guarantee a smooth data exchange.
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Companies in the field of ecommerce are subject to ever-increasing pressure to not only keep up with but also stay one step ahead of the competition – while also replying to changes on the market as quickly as possible. Classic business models often times hit a limit when it comes to meeting the market’s dynamic requirements and providing customers individual, personalized purchasing experiences across the entire customer journey. And it is here where the concept of Composable Commerce is coming more and more into focus as the promising solution.
Lars Bankert, Senior Manager and Head of Business Unit PIM & DAM for Vanilla Reply, a company specializing in web apps and ecommerce, comes together with Gerd Laski, Director Partner & Alliances for eggheads, to grant you valuable insights into this concept in the form of an interview. They share useful knowhow and demonstrate why Composable Commerce is indispensable for companies.
Lars Bankert: Composable Commerce is the method with which companies can build their ecommerce platform using various software components specifically designed for this very purpose. Such modular software components enable companies to quickly adapt to market changes, while enjoying the option to adjust and recompose their systems in a flexible manner. In today’s digital landscape, where the customers’ requirements change continuously, Composable Commerce offers the much needed agility and adaptability needed in order to optimize product experience and staying competitive.
Gerd Laski: As the provider of the PIM solution ATAMYA Product Cloud, which is based on the principles of the MACH architecture, we support the Composable Commerce method. Overall, the prototypical ecommerce infrastructure encompasses not only the PIM system but also other important software components such as online shops, billing processors, or marketplaces. Companies can choose between and put together technologies that best fit their needs to accomplish their goals. This so-called best-of-breed approach, also commonly referred to as freedom of choice, is decisive for making ecommerce companies scalable, maintainable, and continuously successful without any shutdowns, turnarounds, or outages. The future requirements of an ecommerce ecosystem often times remain indeterminate given the fast-paced market trends – with this method, however, you can implement and operate them in an uncomplicated manner.
Gerd Laski: Headless refers to the independency between frontend and backend. This means that a system can operate without a static and fixed frontend, allowing for the division of labor between frontend and backend software components. On the basis of this, various frontend technologies can be connected to the ecommerce system using APIs – without changes in the frontend affecting the backend. This approach offers companies maximum flexibility when it comes to the design of their ecommerce platform.
Composable Commerce builds upon the concept of Headless Commerce, but takes it even one step further with the implementation of microservices. Microservices are independent, self-sufficient modules that are developed individually and are highly flexible. What is hereby made possible is an all-encompassing modularization and adaptivity for the entire ecommerce ecosystem, not just the frontend.
Lars Bankert: APIs and microservices are the central building blocks of Composable Commerce. While APIs guarantee the smooth communication between the various modular software components, the previously mentioned microservices subdivide the overall functionality into smaller units that can be managed independently. This structure facilitates the integration of new technologies and functions. The API-First Approach assures that each and every component is easily accessible and can communicate with other relevant software components in the system environment without any gaps. Only with the use of these state-of-the-art technologies can the flexible composition of a company’s system landscape be fully realized.
Lars Bankert: Composable Commerce offers countless benefits, including high flexibility and adaptivity thanks to the combination of best-of-breed solutions. Equipped with this modular structure, new technologies and functions can be integrated more quickly and existing software components can be replaced on demand. The shortened time to market enhances customer experience and boosts both, customer satisfaction and retention.
Modern technologies such as APIs and microservices secure future sustainability and facilitate continuous innovations. On top of all this, Composable Commerce improves the operative efficiency and enables fast reaction times to market shifts in the short-lived digital environment.
Lars Bankert: One of the greatest challenges is the integration of the various software components, in particular when they are sourced by different developers. This requires a well-grounded understanding of the API approach and robust middleware as the integration layer. Additionally, companies must make sure that their team is equipped with the necessary knowledge and skills to manage and optimize these complex systems – or they must bring service providers with suitable experts on board. A reliable consulting on this topic will coach companies about precisely these points and will work together with them to define solution strategies.
Gerd Laski: A PIM system is a central building block for the backbone of any “Composable eCommerce” architecture. Depending on the exact architectural approach, it receives product data from the ERP system and functions as the centralizing “single source of truth.” This means that all product data is here managed and maintained centrally.
Depending on the industry, product data such as texts, images, videos, and technical drawings from suppliers can be imported into the PIM system and, consequently, edited or enriched depending on given requirements. Furthermore, modern PIM systems offer functions like the automatic translation into various languages, the creation of target-group-specific product texts, as well as the contextualization of content. The PIM system supports even the internal maintenance of product data, including the distribution of information to the helpdesk. New requirements such as the Supply Chain Law and the Digital Product Pass can also be handled with a PIM in order to guarantee that all legal requirements are fulfilled.
Even a company’s partners and customers rely on encompassing product information to support the business effectively. This is why it is crucial that all this information is always available in all relevant formats. This includes print outlets such as datasheets and print catalogs, electronic catalogs such as BMEcat and ETIM, as well as the distribution of data across diverse sales channels, like the corporate online shop or marketplaces. This versatility is indispensable for data provision so that all the various requirements can be met. The right data must be provided in the right format at the right time and at the right spot – while involving minimal manual steps and delivering everything at highest speed. To be composable means in this context: regardless of what you need – the digital target system receives exactly all the information it needs to support the business in the best possible manner. Good PIM systems can integrate a Composable Commerce architecture effortlessly by utilizing APIs, hereby making the management and maintenance of product information much easier.
Lars Bankert: When it comes to the implementation of Composable Commerce, companies ought first to develop a clear ecommerce strategy which defines their business objectives and requirements. It is important to start with small, modular steps and adding further software components step by step. To this end, companies should rely on the best-of-breed approach and pay great care to the selection of the right partners and technologies. The software trainings of employees and the setup of robust API management frameworks, too, are crucial success indicators. Naturally, this method allows companies to successfully achieve business objectives as early as in the short term thanks to manageable, low-risk steps.
Lars Bankert: The future of Composable Commerce is promising. With ever-advancing digital transformation and growing demand for both flexibility and agility, more and more companies will opt for this method. The continuous development of technologies such as APIs, microservices, and cloud-native architectures will continue to make the implementation and administration of Composable Commerce much easier. In the long-term, companies will be well-capable of individualizing their e-commerce systems even more while also reacting even faster to market changes. The benefit of this method lies in the fact that, despite its high degree of individualization, you can always rely on battle-tested standard modules such as ecommerce, PIM, or personalization for every single phase of the customer journey.
Gerd Laski: Composable Commerce is already a well-established architecture in online retail today. Monolith systems will disappear more and more from the market. Even the classic suites develop into open systems. The trends clearly indicates that cloud-native microservice products gain in significance compared to on-premise solutions.
Our interview with Lars Bankert and Gerd Laski demonstrates that Composable Commerce bares significant influence on the future of ecommerce as a whole. For companies, this method provides the flexibility they need to quickly adjust their ecommerce platforms to ever-evolving market conditions. Through the use of modern software architectures powered by APIs and microservices, Composable Commerce constitutes smooth communication between the various systems involved, paired with an intuitive integration of new technologies.
The seamless integration of MACH PIM systems in Composable Commerce enables the distribution of product data across a diverse range of sales channels such as online shops, marketplaces, and even print catalogs in a flexible and efficient manner. This improves the overall operational effectiveness, shortens the time to market, and, last but not least, makes for a high-quality customer experience.
The Most Important eCommerce Trends 2025
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The worldwide profits generated in ecommerce increases year by year. According to Statista, the total profit will amount to 2,905.00 billion euro in the year of 2024. Until 2029, it is predicted to rise to 4,582.00 billion euro, which would equal an expected annual growth rate of 9.54 percent. (Source: Statista)
The expert predictions do not only indicate continuous growth on the global scale, but also for countries such as Germany, too. While there were 30.34 million people in Germany who made online purchases, this number is expected to increase to 43.95 million users in the ecommerce market. By 2029, it is predicted to have reached 53.85 million users. This equals an increase by 9.9 million users over the next five years (i.e., by 22.52 percent).
These numbers clearly prove that the growth of ecommerce will continue and that its full potential is far from exhausted. This alone is already reason enough to have a closer look at the up-and-coming ecommerce trends in order to be well prepared against the competition in the market.
An important trend in ecommerce is personalization since it is a pivotal driving force in the evolution of online retail and since it has advanced to become a decisive factor for both customer acquisition and retention. This is emphasized by the new “Marketing Monitor Retail 2023–2026” by the EHI Retail Institute, according to which 76.5 percent of the people surveyed see in personalization and relevance a great driver of digital marketing.
In the face of both the gigantic product variety and the ever-increasing customer expectations, ecommerce platforms are striving to provide each and every customer a shopping experience tailor-made to suit their individual demands. From personalized product recommendations and targeted discount events, all the way up to the individualized design of websites and interactive purchasing assistants, personalization is put to use in order to forge a deeper and more meaningful relationship with the customer. This strategy is based on the analysis of customer data and the users’ behavior patterns, so that the best possible user experience can be guaranteed. As a result, customers nowadays expect a purchasing experience that is both comfortable and individualized to a high degree. With this, personalization is no longer a luxury but an indispensable must-have for success in the digital retail environment.
Examples for Personalization in eCommerce:
The topic of personalization is trending, and so does AI. Artificial intelligence is achieving revolutionizing progress by continuously refining the personalization of the customer experience through data-driven recommendations and automated customer-service options, among many other feats.
Composable Commerce, a method that emphasizes modular and exchangeable software components, is gaining momentum. This is what enables online retail to react to changes on the market in a quick and flexible manner by composing ecommerce platforms out of selected services and solutions which best suit the respective demand.
Spatial Commerce, the next big step in the evolution of online shopping, integrates Augmented Reality (AR) and Virtual Reality (VR) in order to provide immersive purchasing experiences. This blurs the hitherto rigid separation between physical and digital shopping.
Social Commerce, which enhances conventional ecommerce with social media, transforms networks and platforms such as Instagram and Facebook into dynamic marketplaces. Here, users can make direct purchases in a comfortable fashion.
And, last but not least, the sustainability of ecommerce, too, is growing increasingly more important since customers have come to make increasingly more eco-conscious purchase decisions. This is why retailers must integrate sustainable practices such as environment-friendly packaging and climate-neutral shipping as part of their business model if they want to stay competitive.
In our whitepaper about the most important ecommerce trends, we take a deeper dive into these topics and more: from AI, through personalization, to Composable Commerce, Spatial Commerce, and Social Commerce, as well as the topic of sustainability.
Learn what it takes to be well-equipped for the newest trends.
Developments in ecommerce are increasingly shaped by Artificial Intelligence. Google now places great value in the individual presentation of products and launched Merchant Center Next at the end of July, 2024. It is a tool that spells significant changes for many online shops.
New Google accounts were already directly transferred to the new Merchant Center Next. Now, the migration of existing accounts to this new platform boasting with high-performance machine-learning algorithms to manage shopping feeds efficiently is also complete.
Google Merchant Center is a digital platform on which online retailers can upload their product data in order to sell them on Google Shopping and other services. Merchant Center Next is a simpler version of the platform to facilitate the process of getting started for smaller retailers. All functions on which the big online retailers rely are also still in place.
With Merchant Center Next, Google can directly retrieve product information from your website such as titles, prices, and images. Consequently, changes made on the product website will also be transferred over to the platform. Your reliance on a product data feed is hereby reduced, even though you still have the option of using it. What’s key here is that this increases the relevance of carefully managed product information and complete, well-structured data on product details pages so that you can guarantee that all data is always consistent and up to date.
The management of products is significantly facilitated since you can directly edit them in the Merchant Center. This way, errors in the feed or the structured data can be fixed quickly. Previously, you only had the option of uploading and deleting products.
Google has implemented Product Studio, providing you with a plethora of small AI tools. These tools can be used for improving the quality of existing product images, among other things. Currently, this function is only available in the US, Great Britain, Canada, Australia, Japan, and India. More regions are scheduled to follow.
The analytics functions are still available but received a visual overhaul. The former “Diagnostics tab” has been removed and related diagnostics functions have been integrated in “Products,” now with focus on the current state of the products. As part of this, Google automatically prioritizes products which require the most attention.
The new metric, “click potential,” utilizes historical data to evaluate the probability of users clicking your product ads. This analysis compares your product’s performance with others in your account and supports you in optimizing less successful products so that you can improve your overall advertisement strategy.
Product information is of significant importance concerning most of the new features. This means that the optimal use of Google Merchant Center Next hinges upon good management of your product information. A Product Information Management system (PIM) can play a central role here. Thanks to precise and continuously maintained product data, you can make sure that that everything is always up to date and of highest quality.
A PIM system enables you to manage and adjust all product information across all sales channels in a consistent manner. In particular, it is crucial that the data is personalized and adjusted to fit the needs of your target groups. This assures that Google has access to the best available information to meet the specific interests and requirements of your customers.
Through tailored and up-to-date product information provided by your PIM system, you boost your products’ visibility and relevance substantially. This, in turn, translates into addressing your target group more precisely, a higher click potential, and better conversions. With high-quality and target-group-oriented product information, your communication with your customer is always effective while your findability on Google as well as other search engines is greatly enhanced.
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“Product descriptions are boring and unimportant. Let’s be honest, who even reads texts on your product pages? There are so many other, more important things on your website when it comes to the optimization of your customer conversation rate. Product descriptions don’t actually influence your sales numbers.” Right? Wrong!
Did you know that smart product descriptions with the right information and fitting content can increase your customer conversion rate by 57 percent? Or that one out of six orders are returned, caused either by false or bad product descriptions in 30 percent of these cases? (Source: https://de.ax-semantics.com/)
In short: Product descriptions are important, in particular in e-commerce. You want to know what makes for a good product description, how to create them, and how to easily avoid potential errors? In this case, you should definitely read further.
Before taking a deep-dive into the topic of product descriptions, we should make sure that we’re on the same page as far as the concept itself goes:
A product description is much more than a simple stringing-together of technical data and hard facts. It’s the marketing text which explains the product and describes the use cases for which the product is purchased. The purpose of a product description is to provide customers with relevant information about features and benefits of the product, enhancing their trust in your product, online shop, and brand.
The classic product description has a clear and distinct structure:
Now that we have a clear-cut overview of the structure, nothing can go wrong. Right? There’s still a long way to go. To be more precise, many companies have the tendency to repeat the following errors when designing product descriptions.
Owners of online shops and e-commerce stores as well as marketers are all prone to the same frequent errors when writing texts (even professional copywriters do it from time to time): Simply describing what the customer can see at first glance when looking at the product images. What’s wrong with that? It’s wrong since good product descriptions are to complement your product page. You’re selling products to real people. Product descriptions aren’t just some secondary source of information solely serving the purpose to feed search engines (granted, of course, that SEO should never get the short end of the stick either).
Always keep the following in mind when writing texts: your product description should be thoroughly target group oriented. Consistency is key. Only with content that addresses the target group in a strategic manner, can you make sure that customers receive the information they need and get that extra bit of motivation that’s still missing to encourage the purchasing decision.
Adopt the customer’s first-person perspective and see your product through their eyes to familiarize yourself with how they think, identifying the missing link between customer and product. To do so, you can create buyer personas or analyze your feedback data compiled in Google Analytics and elsewhere. Use the following questions as a guide:
“A first-class offer at the absolute best price” – how often have we heard sentences like these? Exactly, way too often. The deflationary use of buzzwords such as “best price” or “top offer” have long lost their appeal. Avoid empty phrases and filler words in your descriptions. Since they complicate the reading flow and don’t contribute to the customer’s understanding of the product. Instead, place your trust in unique content which inspires customers and provides convincing arguments.
Companies often times make the mistake to simply list attributes of products when writing product descriptions. How can you convince customers to buy your product if you don’t tell them how the product can make their life easier? This can leave a fatal impact on your sales numbers – if customers don’t feel like you’re meeting them on their own ground, they won’t buy your product. Regardless of how good it is. What works wonders is to imagine how it feels like if you were buy the product in a shop yourself and how you would go about selling it. Try to preserve some of that conversational feel in your written text, make the text come to life and write it as if it were spoken. This includes more than simply arranging mere numbers and facts about the given article. Rather than enumerating various information, it’s primarily about winning and strengthening the trust of your customers in your products.
Last but not least: Always check twice whether or not your product information is fully up-to-date and consistent. Imagine for a second that you want to buy a product, but the information and descriptions provided are incomplete, irrelevant, or maybe even wrong and self-contradictory. If this were the case, would you actually commit to buying this product? No, since wrong product information strongly implies unprofessionalism and dubiousness. Good thing that this pitfall is easily avoided – granted that you do invest a bit more work into your product data. Product data is the foundation of each and every product description. If your data is well-maintained, such a faux pas will never occur. Central data processing with a PIM system is the optimal solution for all use cases.
Put your hand on your heart and ask yourself: What’s the state of the product descriptions provided to potential customers in your shop? Do you simply reproduce the information which can already be gathered by glancing at the product image or does your unique content provide additional value to the overall presentation? Your customer’s standards become higher and higher, so that simple descriptions do no longer suffice. Shops which provide high-quality product texts inspire interest and passion which, in turn, translates into a higher costumer conversation rate for your online shop.
A well-formulated product description guides your customer through the conversion bottleneck. With some little creativity, your product pages will become much more convincing and lead to more conversions. Especially among occasional buyers. So, how exactly do you write such ideal product descriptions? Are there tools and templates which can help me in doing so? You will find all the answers you need in our free whitepaper.
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