CHRIST – Where Tradition and Innovation
Meet

Creating Compelling Customer Experiences on All Channels With PIM

Since 1863, CHRIST has stood for quality and variety in the jewellery and watch segment. With over 37,000 items, a strong portfolio of its own brands and more than 200 stores, the company combines tradition and innovation. As part of the Morellato Group, CHRIST is a pioneer in the German-speaking world when it comes to merging online and offline customer experiences.

As the company grew, new challenges arose: decentralised product data management and the lack of standardised processes to ensure data quality made it difficult to manage product information efficiently. To meet these challenges, CHRIST decided to implement a PIM system to organise data centrally, optimise workflows and ensure consistent data quality.

Find out how CHRIST is working more efficiently, increasing its competitiveness and preparing for the digital future by using a PIM system.

Digital Transformation at Baier & Schneider

More Efficiency and Speed with PIM

The long-standing company Baier & Schneider, best known for its BRUNNEN brand, tackles the challenge of redefining its product data processes head on. The company strove for meeting its own digital requirements and improving the efficiency for managing thousands of products. In the face of a growing product portfolio and increasing demands in catalog production, the necessity expressed itself to optimize the processes involved and edit product data more efficiently.

Learn how the company managed to master these challenges and which steps were decisive for the digital transformation in the full customer story.