How Media Asset Management (MAM) Boosts Your Product Presentation

For what Purpose do I need MAM?

With a market that is more and more driven by visuals, companies gather increasingly more image and video material. Keeping stock of all that and developing a good file system for it can pose a significant challenge. A Media Asset Management system (MAM) relieves the pressure and optimally complements your PIM.

Many companies place increasing focus on content and social media marketing, resulting in higher need for media assets internally. On top of this, customers have come to acquire a higher demand for a diverse range of visual means of representation for supporting their purchasing decision. Especially when it comes to e-commerce, good product images and videos play a crucial factor in the customer’s decision-making process. With great output, however, the number of files and, consequently, the potential for chaos increases.

To avoid this issue before it even comes up in the first place, you should consider the integration of a Media Asset Management or a Digital Asset Management (DAM). In such a system, you manage your digital content in an efficient and organized manner – which, in turn, enables you to optimize your product communication.

 

MAM as an Indispensable Foundation for Efficient Content Management

A MAM or DAM is a central storage system for all your digital media assets. Every user who has relevant permissions can access, view, download, any perhaps even upload assets. In contrast to conventional Cloud storage directories, you also benefit from many other functions.

Before anything else, the management and organization of your images grants you a better overview. The possibilities to tag images with keywords facilitates searching and finding content in a quick and easy manner. All important meta-data can be displayed at the click of a button so that you know about the usage and copyright of the individual asset. This way, for example, you know which product image is up to date and legally permissible for your use case.

If you want to share media with others, you can easily do so with dynamic links. In the same way, you can collect images by other users. And if you want to use or further edit files in another tool, you can usually do so without manually downloading them by directly using the respective integration or interface.

A MAM brings order into your media chaos and saves you not only time but also valuable storage space.

Benefits of DAM/MAM at a glance:

• Clear-cut overview in organization and management of media assets
• Simple and fast search thanks to keywords
• All important information at the click of a button
• Simple sharing and collecting of large files without a tedious compression process
• Integrations of other software for faster and easier access to relevant content and functions
• Numerous possibilities to flexibly and individually adjust your own system to your own needs
• And much more

The exact functions differ from system to system so that you will have to evaluate ahead of time which features matter to you before making your choice. As a company that works with a lot of visual content, however, it will be nigh impossible to make do without MAM. Even if the classic file directories “somehow” do what they are supposed to, you will still end up giving away a lot of time for handling your media assets.

 

Best Practices for Utilizing Your MAM

To successfully employ your MAM throughout the entire customer journey, we have compiled some tips for you that you should keep in mind:

• The Planning: Once you have decided that MAM is the right approach, you ought to think about how to organize your content in it. Consider which structures and folders you want to create for images or videos together with which information.
• Define Rules: As soon as the structure of your MAM is mapped out, define which rules users have to follow when uploading media. This way, you maintain order. Such rules may include, for example, the types and number of keywords or meta-data, where in your structures the respective asset is best stored, etc.
• Install Integrations: To always benefit from quick access to all media files, integrate other software tools into your DAM. Edit your images and videos by integrating, for example, Canva or Adobe Creative Suite into your MAM. You can then put the edited material directly to use, e.g. for your social media marketing in Hootsuite, your blog in WordPress, your online shop on Shopify, or your sales pitch deck in PowerPoint. And you can do so without downloading and uploading images for each and every system individually. A direct connection to PIM is possible, too, so that you can assign suitable product images to your respective product information.
• Create Portals: If you are to provide image material for PR or retailers on a regular basis, you can create a portal in your MAM. Here, you make selected images available that can then by easily used by the respective shareholders. Now, you do no longer need to process every single request individually via email and always gather matching images manually.

These tips will help you in bringing all your media in order and making sure that it stays so. At the same time, you always have everything available at your fingertips so that you can always provide during every phase of the customer journey and at every point of sale just the right visual material.

 

How MAM and PIM Complement Each Other

As you can see, MAM offers a great many benefits. You will only be able to draw from its full potential, however, if you combine it with your PIM. This way, you store both your product images and videos as well as your product data centrally and in a manner that grants you the optimal overview. File storage and file management are easy to handle and, thanks to integrations and interfaces, you are quick to access all required content.

One possible combination of PIM and DAM would be, for example, the use of ATAMYA with pixx.io. Both solutions are scalable and can be adjusted to match your requirements so that they grow together with your company. In pixx.io, you store your current images and videos – and, in ATAMYA, you link them with your product data. As a result, everything is always well organized.

 

Conclusion

A MAM or DAM brings both structure and overview into your file chaos and, at the same time, makes searching, sharing, and editing media easy and efficient. In the increasingly more visually oriented industries, it is indispensible and fully replaces your dusty folder structures on your local desktop. In combination with a PIM, it constitutes the ideal foundation for smooth processes, guaranteeing that data and files are always up to date and easy to manage.