Spatial Commerce: A New Dimension in eCommerce

What is Spatial Commerce?

Spatial Commerce is an innovative approach in ecommerce that fuses the digital and physical world with one another. Making use of technologies such as Augmented Reality (AR), Virtual Reality (VR), as well as 3D modelling, you enable customers to experience products first-hand in a three-dimensional space before purchasing them.

Imagine you want to buy a sofa. With the help of Spatial Commerce, you can place the sofa into your living room in 3D and have a look at it from various angles, instead of staring at it in the form of a two-dimensional catalog image. You may even configure the color and material in order to check the atmosphere the piece of furniture creates.

Application Examples for Spatial Commerce:

• Fashion industry: clothing can be tried on virtually.
• Automotive industry: vehicles can be configured in 3D.
• Furniture industry: furniture can be placed digitally in the customers’ rooms and office spaces.

 

Benefits of Spatial Commerce

Spatial Commerce changes how consumers interact with the online shop and experience products, hereby creating a new level of shopping.

• Enhanced Purchase Experience: Customers can experience products in a realistic manner and better imagine what they would look like and how they would function in everyday use and life.
• Reducing Returns: Since customers now have a better understanding of the product, it is less likely that they will return it because it matches their expectations.
• Higher Conversion Rates: Through the immersive purchase experience, companies can increase their conversion rate, since customers are more determined to make a purchase.
• Differentiation: Spatial Commerce helps companies to differentiate themselves from the competition and provide a unique purchase experience.

 

The Future of Spatial Commerce

Spatial Commerce is a trend with enormous potential. Shopware, one of the leading platforms in the ecommerce field, integrates Spatial Computing into its products, hereby significantly facilitating the creation and use of 3D visuals for companies with the help of Artificial Intelligence (AI) and machine learning, while also rendering it more efficient (https://www.shopware.com/en/products/spatial-commerce/).

The further development of AR and VR technologies is what grants Spatial Commerce even more significance for years to come. In our whitepaper, “The most important ecommerce trends 2025,” we have summarized more of the most recent ecommerce trends besides Spatial Commerce.

 

PIM Systems as the Foundation for Spatial Commerce

A PIM System (PIM stands for Product Information Management) is an integral building block for fulfilling the wide range of requirements for Spatial Commerce. It creates a solid foundation for structuring and providing product data so that they can be optimally used for immersive purchase experiences.

This is How a PIM System Supports Spatial Commerce:

Central Data Source:
3D models: PIM systems can store and manage 3D models of products. Such models serve as the basis for the creation of interactive product visualizations.

Metadata: Besides 3D models, you can also centrally store all relevant product information such as measurements, materials, and colors. This data is essential for the configuration and personalization of products in a virtual environment.

Data Quality and Consistency:
Standardized data: A PIM system makes sure that all product information is consistent and error-free. This is especially important whenever 3D models must be synchronized with product information.

Multilinguality:
International markets: PIM systems support the management of product information in various languages which, in turn, is a great contributor to a company’s international orientation.

Daten Exports:
Connectivity to various systems: The data saved in a PIM system can be exported in various data formats for use in AR and VR applications, as well as ecommerce platforms and other systems.

 

Concrete Use Case Examples:

• Product Configurators: A PIM system delivers the necessary product information to enable the individual product configuration in a virtual environment.
• Augmented Reality: Through the integration of 3D models from the PIM system, products can be visualized in the actual environment of the customer.
• Virtual Reality: With the help of the data stored in the PIM system, virtual showrooms can simulate an interactive space in which the products can be explored.
• Data for AI-based Applications: PIM data can serve as the foundation of machine learning, for example to generate personalized product recommendations.

 

Advantages for Using PIM Systems for Spatial Commerce:

• Efficiency: Automation of processes and central management of product information
• Scalability: Easy to adjust to both, growing product portfolios and new markets
• Flexibility: Support for various file formats and integrations in all sorts of systems
• Improved Customer Experience: Better understanding of products and increase of customer satisfaction through precise and comprehensive product information

 

PIM Software: A Indispensable Tool

A PIM system of the likes of ATAMYA Product Cloud is an indispensable tool for companies that want to implement Spatial Commerce. It offers a central platform for managing and distributing the product information required to establish an immersive purchase experience. Through the combination of PIM system and Spatial Commerce application, companies can boost their competitiveness and win new customer groups. To this end, the ATAMYA PIM has a Shopware Connector in order guarantee a smooth data exchange.