CHRIST – Where Tradition and Innovation
Meet

Creating Compelling Customer Experiences on All Channels With PIM

Since 1863, CHRIST has stood for quality and variety in the jewellery and watch segment. With over 37,000 items, a strong portfolio of its own brands and more than 200 stores, the company combines tradition and innovation. As part of the Morellato Group, CHRIST is a pioneer in the German-speaking world when it comes to merging online and offline customer experiences.

As the company grew, new challenges arose: decentralised product data management and the lack of standardised processes to ensure data quality made it difficult to manage product information efficiently. To meet these challenges, CHRIST decided to implement a PIM system to organise data centrally, optimise workflows and ensure consistent data quality.

Find out how CHRIST is working more efficiently, increasing its competitiveness and preparing for the digital future by using a PIM system.