eggheads rebrands as ATAMYA to reflect Cloud-First Strategy for Product Data Management
ATAMYA: At the heart of modern Product Information Management
Bochum, Germany (2. April 2025) – As a leading provider of powerful product information management (PIM) solutions, we enter the next phase in our strategic evolution with ATAMYA – and a comprehensive rebrand. Starting immediately, we are operating under the name ATAMYA, offering our innovative solutions and established products under this brand. The change is designed to reflect the overall transformation the company has made towards delivery of modern, cloud-first solutions for maximizing product information and product experiences.
The ATAMYA brand name was introduced in 2024, when eggheads launched ATAMYA Product Cloud, a modern product information management solution developed for the cloud and designed to be flexible and expandable enough to address the future demands of modern composable commerce landscape today. ATAMYA Product Cloud provides a central platform for storing, managing, enriching and distributing product information for use across sales channels. Based on multiple years of experience, ATAMYA Product Cloud is one of the few Cloud-Native solutions designed with a focus on the combination of intuitive usability, simplicity, and maximum efficiency. Thanks to its advanced Cloud-first approach and implementation based on MACH principles (microservices, API first, cloud-native, and headless) it is well-suited for composable commerce implementations. Its flexible multi-domain data model enables companies of all sizes – from SMEs to global corporations – to manage a wide range of product information centrally. The solution supports a variety of data types and requirements, from technical specifications to marketing texts and digital assets, and offers optimal scalability.
According to Markus Pichler, managing director for ATAMYA, by merging the corporate and product brands under the ATAMYA brand umbrella, the company unifies its technology, product, and go-to-market activities under a single vision. “When we set out to create ATAMYA, we knew that we wanted to deliver on a new vision for the future of PIM. Our goal was to develop a cloud-native platform that addresses the current and future requirements of commerce. By focusing on a cloud-first strategy and building a partner ecosystem, we want to continue to grow with ATAMYA and offer companies a future-oriented alternative,” commented Pichler. “We are now confident that this is the right approach and therefore it makes sense to bring all of our offerings and the company itself under the ATAMYA brand.”
Over the last months, ATAMYA has formed partnerships with a variety of leading companies in E-commerce, ERP, CRM, and data management sectors offering solutions that easily connect to our integrate with ATAMYA.
Changes related to the brand transformation are already visible today and will continue over the next weeks and months. For more information, please visit www.atamya.com.
About ATAMYA
ATAMYA (formerly eggheads) delivers modern solutions for simple, efficient management of product data that enables more efficient e-commerce workflows and delivers better product experiences at the point-of-sale. Our ATAMYA Product Cloud portfolio makes it easy to centrally manage, update and maintain product information for distribution across online and offline sales and marketing channels. With a focus on modern technology delivery and flexible data model approach, we deliver solutions that are composable commerce-ready, flexible enough to manage a variety of business requirements, designed to grow with our customers, und perfectly constructed to leverage AI. Our vision: empowering everyone with smarter product experiences that refine customer engagement. Leading companies from local SMEs to major international well-known customers such as CHRIST, OBO Bettermann, Grünbeck, Steiff, SEVERIN and Wilo are among the companies that already rely on the cross-industry experience and technology to optimize and transform their product data. For more information, please visit our website at www.atamya.com.