Product Data Enrichment – Simply Smarter
Ensure the best presentation your product offers of across communications channels.
Regional or international, or for specific target groups – your way with ATAMYA.
Deliver Engaging, Up-to-Date Content That Delivers
The Efficient Way to Maintain and Optimize Product Content
Meticulous data maintenance provides the basis for up-to-date and accurate product information. ATAMYA supports your content managers with easy handling, a clear user interface and smart AI-supported functions.
- Content Multi-Editor
Review and edit multiple products side-by-side - Bulk Editing
Easily change characteristics for multiple products at once - Integrated AI-based Systems and Tools
Take advantage of powerful tools such as DeepL Translate or Restresco content automation
Go Global
Internationalization Made Easy
Open international markets faster and easier with ATAMYA. Each piece of information in the product dataset can be stored in different languages or language variants (such as German for Austria or Switzerland). ATAMYA’s translation interface provides simple, translation-relevant data in the source and target language at a glance. Translate your content either directly in the system or export data for translation by an external agency. Integrated, AI-supported translation and glossary functions are also available.
- Translation of properties within the overall product context
- Automatic translation via DeepL connection
- Connection to alternative translation management systems (TMS)
Units, Measurements, Values and International Markets
International sales markets often require different units such as lengths, volumes, or even clothing and shoe sizes. With ATAMYA, you maintain the values for your specific units in a specially designed module and then assign them to all relevant product properties from a centrally manageable place. We also offer smart, automated solutions for managing different measurement units. Either way, this makes it easier to manage and update a variety of information sets across international markets.
- Create and maintain your own data models for units
- Establish international unit and conversion factors
- Set up automatic conversion for importing and distributing data
One Data Source, Multiple Possibilities
Increase Conversion Rates with PXM
Ensure that your content – texts, images, or reels – matches the target audience as closely as possible. For example, address different groups with different messages or adapt images regionally. With ATAMYA, you can manage product information based on context and reach each target group with content that is relevant to them.
- Maintain different sets of product information based on a variety of criteria
- Define how a target group receives the content that is relevant to them
- Map content variations with different buyer groups
Because a Picture Says More Than 1000 Words
Manage Media with Ease
Advertising content, online stores and social media presentations thrive on multimedia content. Increase audience engagement with picture galleries, videos and more. The same applies to products or articles that require explanation, where visuals play a major role. Many purchasing decisions depend on the level of detail and appearance of the product information. Manage all these types of media easily with ATAMYA.
- Media storage in a range of formats resides in an independent structure
- Smart search to locate image based on properties and media attributes
- Various import options, including automatic optimization of image formats
Your Key KPIs in Focus
Product Intelligence
Centralize data from your sales and promotion channels with ATAMYA. Connect data from GA4 and other sources. Easily review and identify potential areas for improvement and optimize your product data with this information. Product conversion rates need further analysis? Return rates? How are you performing in different channels? We would be happy to discuss your requirements during implementation.
- Connection to analysis platforms such as Google Analytics
- Optimal overview with individual dashboard
- Content creation based on collected feedback data
Learn more about what you can do with ATAMYA
ATAMYA Product Cloud – Live Demo
Want to learn more? Our experts are ready to answer your questions, discuss use cases, and demonstrate the product.
