Successful Internationalization with ATAMYA

Tapping into international markets is a crucial step for many companies seeking to drive growth. The more easily product information can be adapted to different languages, cultures, and markets, the faster you can serve international markets successfully.

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Use Case: Internationalization

Central Management

  • Consistent Data Hub: All product data is stored centrally, whereas the division between content and structure plays a decisive factor. Thanks to smart translation management, your consistent product presentation across regional and cultural boarders is sure to succeed.
  • Easy Modifications: Changes to product information can be implemented in a quick and easy manner. International sales channels can be synchronized in real time across all touchpoints.

Multilingual and Localised Content

  • Languages and Language Systems: With ATAMYA, product information can be provided in various languages, e.g. German, English, and Greek. The software supports the all-encompassing UTF-8 character set, allowing for the presentation and processing of all writing systems, no matter what languages you require.
  • Cultural Adjustments: Product descriptions and marketing materials are easily adjusted to regional differences. The ATAMYA AI will even write a text in “Aussie English” for you.

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Local Compliance and Standards

  • Legal Compliance, Trust, and Access to Markets: Complying with international, national, regional standards, as well as legal requirements is essential. The ATAMYA data model supports you in implementing even highly specific requirements by the international market such as requirements revolving around the Digital Product Passport.
  • Regional Information: Context-based regional information can also be easily mapped in the data model. You can integrate, for example, warranty conditions, datasheets, or legal notifications – and position them exactly where you need them.

Efficient Time-to-Market

  • Faster Product Launches: ATAMYA shortens the time-to-market since product data can be managed and kept up-to-date easily. Multilingual data models and standardized shop connectors make the implementation of your products even faster.
  • Automation: In particular, our automated workflows are what provide the turbo boost. Each and every step towards the correct localization of your product information is realized in an efficient manner.

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Data Analysis and Optimization

  • Monitoring Market Performance: An analysis of the product performance in international markets helps you in developing strategies for market adjustments. Connect tools such as GA4 (Google Analytics) to your system and display your KPIs side-by-side with your product information.
  • Analyze Customer Feedback: Regional opinions and preferences do also flow into the strategy for market adjustments. Here, too, GA4 provides the perfect basis for making decisions. And implementing further analysis tools is easily achieved thanks to the API-first approach.
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Boundless possibilities with smart processes

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Simple Customization

ATAMYA enables centralized management of product data and offers flexible configuration options so that you can easily adapt to the specific requirements of different markets and target groups.

Efficient Translation

Integrated translation management features and the option to connect external translation tools enable quick and simple creation of consistent multilingual product content.

Regional Information

Assign and manage region-specific data such as measurement units or country-specific requirements, to ensure precise and compliant presentation of products across different markets.

Successful Internationalization thanks to ATAMYA

A high-performance PIM system like ATAMYA is indispensable for companies of international ambition. Trust in ATAMYA for implementing your internationalization strategy successfully.

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