What is a PIM System?

A PIM system (Product Information Management system) is a software solution that enables businesses to centrally collect, manage, enrich product information and distribute it to various sales channels. So simple, so smart.

On this page, we answer your questions about Product Information Management.

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PIM Systems at a Glance

Faster Time-to-Market

Shorten market launch periods with a central point for all product data

Consistent Product Information

Standardize product information across all relevant sales and marketing channels

Increased Conversion Rate

Boost your conversion rate through optimized product experiences

Enhanced Productivity

Increase team collaboration and more efficiently manage product content

Target Group-specific Communication

Create and provide just the right content in just the right channel

Reduced Return Rates

Minimize your return rate with better quality product information

Answers on the Topic of Product Information Management

How does a PIM system work?

It is rather simple: A PIM system collects and saves all product data at a central spot. Sources of such information may include ERP or PLM systems, excel tables, or data imports provided by data suppliers. This product data is then structured and categorized in order to enable simple and easy data management.

Through integrated content and data editing functions, product information can be easily kept up-to-date and enriched with new content in the PIM system. PIM software supports automated distribution of product information into a wide range of sales channels, for example:

  • e-commerce stores
  • Electronic catalogs
  • Product configurators
  • Social media channels
  • Apps

This ensures consistent presentation of product information.

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What kind of data is managed in a PIM system?

In a PIM system, all product-relevant data is managed. This includes:

  • Product descriptions
  • Technical data
  • Images
  • Videos
  • Prices
  • Availability
  • Article numbers
  • Product properties, for example:
    • Color
    • Size
    • Functionality

Depending on the flexibility of your data model (defined by you), you can also map product-related data like components, ingredient formulas, or delivery and logistic company data.

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What is the difference between PIM, ERP, and MDM?

While every system may have its very own focus and purpose, they can, however, be used together and combined with one another in your corporate infrastructure. This allows you to achieve comprehensive data management.

PIM System

A PIM system (Product Information Management) concentrates on the management and maintenance of product information with the purpose of ensuring consistent and engaging product communication.

ERP System

ERP systems (Enterprise Resource Planning) such as SAP are comprehensive software solutions that integrate a company’s operation and business processes, including finances, personnel, purchases, and stock keeping.

MDM Systems

MDM systems (Master Data Management) have the aim of controlling the quality and consistency of all data relevant for business within a company. This does not only cover product information but also customer and supplier data.

What kinds of companies need a PIM system?

A PIM system is primarily useful for companies that offer a broad range of products and distribute them to multiple sales channels. A “product” may not necessarily be limited to material objects such as, for example, a pair of shoes. Products may also include hotel rooms or services.

All e-commerce companies, manufacturers, and small to large-scale retailers can profit from a PIM system by efficiently managing and optimizing their product information. Companies that operate on an international scale or communicate in different languages may also find a PIM system extremely helpful for standardizing and localizing product information. All in all, a PIM system can be used by any company that wants to improve and enhance the product experience for their customers.

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Who uses a PIM system?

Different corporate departments and employees can work with PIM software, depending on their tasks and responsibilities within the company.

  • Typically, the product management, marketing teams, and e-commerce experts, use a PIM system to manage and update product information.
  • The IT administration group is often times responsible for the implementation of the PIM system within the IT infrastructure.
  • External agencies that offer services such as translations, copywriting, or graphics can also work with a PIM system to provide content.

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What is the ATAMYA PIM System?

Simple, smart, successful – the ATAMYA system is a cloud-native PIM solution with a focus on easy usability and integration. ATAMYA Product Cloud is a modern PIM platform that was developed with MACH criteria and composable commerce in mind. It delivers the properties required to quickly, easily and successfully deliver product information to all relevant channels.

To the Overview: ATAMYA Product Cloud Features

What does a PIM software cost?

The costs of a PIM system may vary according to PIM provider, scope of functionality, and effort required for the PIM implementation. As a general rule, PIM systems are offered in the form of a subscription model. On top of that, additional costs are involved for the onboarding and professional training of employees. The subscription fee usually depends on the number of users, the required memory usage, and all sorts of other extra functions.

It is best practice to compare the different offers and take into consideration the individual requirements of your marketing, e-commerce, product management, and IT departments in order to find the suitable solution.

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What should be considered when selecting a PIM system?

When selecting a PIM solution, it is crucial to factor in the specific use cases and objectives of all the involved departments. Companies should evaluate the usability, scalability, security, and support services of the PIM provider. Furthermore, the PIM system’s integration options are decisive. Depending on the approach, for example the best-in-class strategy, you may pay special attention to whether you can easily connect the PIM with other systems already used in the company. This may involve ERP systems, DAM systems, or even online shops.

It is advised to test demo versions, check references, and analyze the cost structure when it comes to making the right decision. On top of all this, the flexibility of the PIM system should be taken in consideration, with particular emphasis on future upgrades and modifications.

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What Benefits Does a PIM System Provide?

Single Source of Truth

A PIM system offers companies central data management, a so-called “single source of truth” for product data. This supports both improved data consistency and quality.

Resource Savings

Through the efficient organization and structuring of product information, companies can save both time and resources when creating and updating product information.

Consistent Market Presence

The automatic distribution of product information to various sales channels facilitates omnichannel communication and establishes your uniform brand appearance.

Faster Market Launch

On top of all this, a PIM system enables a faster time-to-market for new products and improves customer experience by providing precise and up-to-date product information.

Deep Insights into the Topic of PIM

PIM Demo – The Highlights of eggheads Suite
You want to optimize your product data processes and you’re searching for an efficient PIM system? If so, then we’re hereby warmly inviting you to an exciting live demo where we’ll present to you the diverse range of functions our first-class PIM software has to offer. Don’t miss out on this opportunity and make an appointment with us as early as today.
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7 Definite Advantages of a PIM-System
PIM systems are all the talk. However, what concrete advantages do they bring to your company? How can you use these top-performing tools profitably? Join us for a deep dive into the world of PIM software and discover how your company can exhaust the full potential of all available features.
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Indispensable PIM Functions You Should Know About
In this informative blog entry, we present to you the most important functions and requirements of a PIM software. Learn how a well-configured PIM can help you improve your product data processes and elevate customer experience to the next level. Spare a moment and read on to gain valuable insights.
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PIM and AI: New Possibilities for Data-Driven Product Management
Welcome to Industry 4.0: Discover the potential of AI in combination with PIM. In this article, Eric Dreyer takes a look at the latest developments in AI and PIM and shows how this opens up new horizons for data-driven product information management. Read more!
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PIM and ERP: The Dream Combination for Smooth Processes
Imagine that channel-specific and target-group-oriented product communication became reality for your company. Doesn’t this sound like a dream? In this blog entry, you learn how you can realize this dream yourself with the use of a PIM and ERP system in virtually no time. We let you in on how to optimize your business processes and address your target groups in an individualized manner.
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PIM and DAM: The Success Factors for Your Business
PIM and DAM, two high-performance tools offering a host of benefits for your company. Do you want to know the positive impact a combination of these two systems can have on your business processes? Then you should read this blogpost.
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PIM and SEO – Dream Team for Successful Websites
Do you want to improve your search engine ranking and, at the same time, alleviate pressure from your co-workers? Then, you shouldn’t miss out on this blog entry. Here, we tell you how a PIM system can make a substantial contribution even to Search Engine Optimization. Learn which effective strategies and functions will boost your online presence and brand visibility, on top of addressing potential interest groups and customers in a targeted manner. Enjoy the read!
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5 PIM Providers in Comparison
You stand before the challenge of finding the right PIM system for you company? No worries, we help you in the decision-making process. In this blog entry, we present to you five different PIM providers, each satisfying a different set of requirements. Find out which provider best suits your needs – with this article, you’ll be well equipped when it comes to making the right choice.
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6 Expert Tips for Your Successful PIM Selection
The selection of the right PIM system lays the foundation for a successful digitization of your product data processes. However, there’s quite a lot to look out for during the decision-making process. Here, too, we support you in the process! In this blog entry, we give you valuable tips so that you’ll be well-informed for the selection procedure. Get to know what you’ll need to look out for and how you can find the optimal provider for your individual requirements.
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Departure to the Cloud: SaaS PIM as the Key to Digital Product Data Management
SaaS PIM: efficient, scalable, and flexible. Learn in this blog entry how to optimize product data processes, improve your data quality, and boost your sales – without a high initial investment. Read now and get to know everything about cloud-based PIM solutions!
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Fast PIM Implementation – This Is How It’s Done
You want to introduce a PIM software in your company but are uncertain about how this can be realized fast and free of error? This is what we’ll let you in on in this blog entry. Learn what you ought to look out for and what steps you have to undertake to overcome potential obstacles. Read on here and prepare for a successful start into the world of PIM.
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Turn Your PIM Implementation into a Success
Before a company commits to a PIM implementation, there are some questions for which they should have definite answers mapped out: Should the implementation be a full-service project or DIY? What are the advantages and disadvantages of these two approaches? Are there, perhaps, promising alternatives? In this blog entry, we give you the answers to these questions. Gain knowledge of what method fits your individual requirements best – together with the changes and risks connected to it.
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Headless PIM – Mindless of Smart?
Learn in this blog entry what the “headless trend“ means for your product communication and how you can profit from a headless PIM. Our product expert Eric Dreyer explains the benefits of this innovative technology in an intuitive and practice-oriented manner with exciting use-case scenarios. Don’t miss these valuable insights and always stay streets ahead in the digital world of product management.
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What is MDM?
Discover the world of Master Data Management, also known as MDM. In this informative article, you will learn the potential behind this concept and how companies of all sizes utilize it to secure the consistency and quality of their extensive and crucial data. Read now and transform yourself into a MDM expert.
Website: What is MDM?

What is PXM?
What is hiding behind the concept of Product Experience Management, in short PXM? Find out in this article. We demonstrate to you how PXM enables a product-centered design for costumer experience. Read now and discover the advantages of PXM for both your company and your customers.
Website: What is PXM?

Questions? We’re Happy to Answer!

Want to learn more about how a PIM system can support you in managing your product data? Contact us to make an appointment with one of our PIM experts.

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